Electronic Arts LA, the studio currently working on EA's Medal of Honor reboot, has been rebranded as Danger Close.
It is a move opposite to many publishers' tradition of giving internal studios corporate identities, and is intended to represent that Danger Close is "pushing boundaries and taking chances."
Like Call of Duty: Modern Warfare, the new Medal of Honor shooter moves from a World War II setting to a contemporary conflict.
Danger Close is in fact an umbrella title for several studios formerly grouped under the EA LA banner - including mobile and real-time strategy teams. The developer saw several lay-offs in recent times, which the new name also reflects.
"When a [soldier] is calling in for danger close fire, it's the decision to take a chance, rather than sit back and call in from afar," executive producer Greg Goodrich told Gamasutra.
"For our team, 'danger close' is about pushing the boundaries and taking chances on telling a story we felt needed to be told."
The new Medal of Honor, due for release later this year, documents the current war in Afghanistan. Danger Close is currently recruiting.