Sections

Kutaragi defends PlayStation 3 pricing

SCEI president Ken Kutaragi has declared it will be up to consumers to decide whether the PS3 is worth the asking price - as they did when the original PlayStation was released.

SCEI president Ken Kutaragi has declared it will be up to consumers to decide whether the PS3 is worth the asking price - as they did when the original PlayStation was released.

In an interview with the Nihon Keizai Shimbun, Kutaragi said: "Price setting is always a headache for us. No game machines are comparable to the PS3, which is neither a genuine game console, home electronics [product] nor a personal computer. It is a new kind of product."

The PS3 is set to launch globally this November, priced at USD 499 / EURO 499 for the 20GB version or USD 599 / EURO 599 for the 60GB model.

According to Kutaragi, it will be "consumers who decide whether it's expensive or cheap. If a product offers charm, then buyers will be convinced."

Kutaragi then referred to the original PlayStation, which launched in December 1994 with a price tag of YEN 39,800 (EURO 280).

"With Nintendo's 16-bit machine selling for about YEN 12,000 (EURO 85) at that time, the media criticised us for priciness - but it became an explosive hit."

More stories

GDC 2020 postponed

Organizers now intend to host a show in the summer after health concerns prompt numerous participants to drop out

By Brendan Sinclair

Amazon, Blizzard withdraw from GDC

Novel coronavirus concerns keeps more big names away from next month's conference

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.