Sections

Kotick to keynote DICE 2010

Activision head confirmed for February Las Vegas industry event

Activision CEO Bobby Kotick is to keynote this year's DICE Summit to be held in Last Vegas in February.

The exec will talk about how creative talent drives the videogame industry drawing on his own experiences from taking over Activision and, in 2008, the company's merger with Blizzard.

Since taking control of the then-insolvent company, Kotick has overseen a series of studio acquisitions, licensing agreements and seeking out of new development talent, turning Activision's fortunes around to become the second biggest independent games developer in the world in 2007.

"Bobby Kotick has believed in the power of interactive entertainment his entire career," said Joseph Olin, president of the Academy of Interactive Arts and Sciences.

"The growth of Activision Blizzard, from bankruptcy to an industry leader is attributable to his unwavering drive to develop a studio model that fosters creativity to deliver great games. Activision Blizzard is home to some of the most talented developers in our industry and we are thrilled to have Bobby’s insight on how great games are built upon great talent."

The DICE Summit, also the home of the 13th annual Interactive Achievement Awards, takes place at Red Rock Resort, Las Vegas on February 19. Registration is open until midnight on January 29.

Related stories

Activision Blizzard enlists Nielsen for esports valuation

Tracking firm to assess value of sponsorship packages to see if brands are getting their money's worth

By Brendan Sinclair

NFL and NBA veterans among key hires at Activision Blizzard's new esports division

"We're committed to maintaining the highest degree of excellence and professionalism in our operation," says esports division CEO

By Haydn Taylor

Latest comments (1)

Christopher Bowen Owner, Gaming Bus 8 years ago
The exec will talk about how creative talent drives the videogame industry drawing on his own experiences from taking over Activision and, in 2008, the company's merger with Blizzard.

Is that a joke? The man who specifically stated he's taking the "fun" (read: creativity) out of making games, only rewards profit and exploits (his word) the same franchises over and over and over again is going to talk to people about creative talent drives the industry? What's he going to say? "Actually, I was taking the piss, it's not anyone with creativity, it's beancounters like us!"?
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.