iPad sales pass 1 million

Apple tablet reaches milestone sales more than twice as fast as iPhone

Sales of the iPad have passed the 1 million mark after just 28 days, reaching the milestone more than twice as fast as the iPhone according to Apple.

Apple claim that iPad users have already downloaded over 12 million apps from the App Store and over 1.5 million ebooks from the iBookstore.

Over 5000 new apps have been created specifically for the iPad, although the device will also run almost all of the 200,000 App Store downloads already available for the iPhone and iPod touch.

Videogame companies have been quick to support the device, with publishers ranging from Gameloft to Sega, Electronic Arts and THQ all backing the format.

"One million iPads in 28 days - that’s less than half of the 74 days it took to achieve this milestone with iPhone," said CEO Steve Jobs. "Demand continues to exceed supply and we’re working hard to get this magical product into the hands of even more customers."

The iPad was launched in North America on April 3, with a delayed European launch now not expected until the end of May. A specific date will be announced on May 10.

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Latest comments (4)

J B Technical Artist, EA Sports7 years ago
cash cow
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Ben Furneaux Principal Designer 7 years ago
Like it or not, that's impressive.
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Rob Stevens Senior Developer/Designer 7 years ago
I have to admit that I'm surprised. I expected high sales but I didn't expect them to outperform the iPhone to this extent.

I can remember how much the iPhone cost at launch, but isn't the initial investment to buy and iPad greater than that of the original iPhone with a phone contract? Obviously a contract made it more expensive in the long run, but wasn't the entry point easier? And we're talking about the non-3G version too, so people are not expecting to use it on the go too much, suggesting home exclusive use. The iPhone certainly seems (to me at least) a more useful object in base form, which implies that people are buying this in large part based on motivations such as status or fashion rather than practicality or performance.

I'd love to see some of the demographics for these early adopters...
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.7 years ago
The problem with the iPhone launch figures is a matter of people already having contracts for their phone service.

With the iPad, it's not like you have to wait for your netbook contract to expire before you buy one.
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