Celebrating employer excellence in the video games industry

8th July 2021

Submit your company moves to registration next week

Content to remain free and available to all as leading trade site evolves its industry support

From next week will move to a system of full registration for anybody wishing to read its content, as the leading trade website continues its evolution towards an ever-greater support for the videogames business.

Registration is free, take about a minute to process and is available to all - but anybody working in the games industry will be able to become part of the established and growing Network, with added benefits including contact lists, comments privileges and event support.

"We're really appreciative of all the support we've received from the videogames industry in the past couple of years, and we're really excited to be taking the next step on our journey as we look to become the most influential and crucial site for people working in the business today," said Phil Elliott, managing editor of

"While we have a reasonable idea of who our audience is, based on feedback we get every day, we don't feel that's enough to ensure that we're providing the best service we possibly can.

"By moving to a system of free and simple registration we'll be able to make sure we understand our audience better than ever, and be in a better position to support the industry on an ongoing basis."

Existing members of the Network will be unaffected by the changes, and all current log-in details will work post-registration.

More information on the registration process, as well as an FAQ on how it will work, is available now.

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

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Latest comments (13)

Nicholas Lovell Founder, Gamesbrief11 years ago
I think you've gone properly mad.

I already disliked the fact that you had to register to comment (or even to see comments). Sites like TechCrunch and The Equity Kicker (both business focused) view the comment dialogue as being just as important as the story - and it's free journalism.

Now you're putting up a wall between your content and your users - when there are a bunch of other sources: Develop, GamaSutra, I like the content you provide, but there are a lot of alternative sources which don't require registration.

Plus you're not using social media. If you allowed me to register with Facebook Connect or my Twitter id, I might be more relaxed, but having to remember another password...

(And on a technical note, please please please, when I log in, take me back to the page I was viewing, not the welcome. I only ever log in to leave the comment, and currently have to *remember where I was, find it again and remember what I wanted to say*, which is off putting to say the least.)

At a time when the web is moving open, social, single login, you're going backwards. I hope that the improved CPMs you can achieve from better targeting offset the declining traffic.

But the line between brave and foolhardy is very narrow, and I, for one, fear that you've tripped to one side.
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Phil Elliott Project Lead, Collective; Head of Community (London), Square Enix11 years ago
We don't see registration as a wall between our readers and our content, but we do see the need to be able to qualify our community to make it more worthwhile. I read numerous other industry sites (for videogames and other businesses) which allows anonymous registration or posting, and the quality of the discussions that follow are devalued as a result.

Additionally, I'm sure you're aware of the dynamic of networks - the more people in a network, the stronger it becomes, and therefore the more useful for everybody involved. It's also worth bearing in mind that existing Network members are already registered.

The point about remembering pages is a good one - I'll forward that to the tech team.
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Saehoon Lee Lead technical artist, Kuno Interactive11 years ago
I actually second Nicholas Lovell.

I do not mind logging on to leave comments, but to just read about some daily industry news? Not going to happen.

Edited 1 times. Last edit by Saehoon Lee on 11th January 2010 9:24am

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Show all comments (13)
Rupert Loman Founder & CEO, Gamer Network11 years ago
Hi Nicholas,

The difference between this and (all?) other games biz sites is that we confirm people's identity for their comments - so we view things differently to you in the sense that we see less comments from 'real' people as better than lots of comments from anonymous people.

There are alternative news sources, but we believe the strength of the content (and other features) we have - and are planning to have - will mean people will make the one-off registration. After all, 10,000 people have already done it. You'll remain logged in (at as many PCs/phones as you like) so remembering passwords shouldn't be too tough.

We're looking at how to link profiles up with other social networks. We'll fix the 'forward to the wrong page when you login' issue.

Advertising wise - it is clearly a much better service for an advertiser who wants to target the industry if they are getting zero wastage - so we're not concerned about the drop in traffic as long as the traffic we get is from the industry and we can prove it. No trade site at the moment claim that their x hundred thousand unique users are all industry, yet most sell at b2b CPMs..

Yes, it's a brave move but we feel we have to keep innovating and pushing what we're doing in order to succeed. I guess we'll find out whether it has worked soon!
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Nicholas Lovell Founder, Gamesbrief11 years ago
Phil, Rupert,

Thanks for responding. That's exactly why comments are so valuable. I think that this discussion fits the debate about "viral games versus monetised games" that I've been pursuing on Gamesbrief. I'll mull it over and when I have a more nuanced position, I'll let you know.

I certainly accept your point that validated commentators can offer higher quality debate. I'm still on the fence on whether closing the community creates sufficient value to offset its smaller size. (But this a commercial consideration, rather than an editorial one, in my mind).

Good luck.
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Well, the funny thing is that whoever comments here is the proof that registering wasn't so much of a headache - the ones you'd like to hear about are those who can't express their voices.

I'm kind of with Nicholas overall, but hey, whatever rocks your boat, you may have some other things in mind we're not aware of, although I agree it's a shame to not allow Facebook connect or Twitter login.
If you simply do it to get better ad targeting, then I'm not sure the extra targeting will balance out the loss of traffic.
Time will tell, so good luck with it!
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Jon Sloan Managing Director, an.x ltd11 years ago
I just checked out that site. Hmm. Don't think I'll be using that to get up to date info from. Reg or not, I'm staying here.
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Nick Ferguson Executive Producer, Stadia, Google11 years ago
This thread reminds me of when Valve announced that a Steam install would be mandatory for Half Life 2, and the subsequent "ZOMG this is THE END!" outcry. Not quite, was it?

Actually, I'd like to go on record and thank Rupert and his team for creating and maintaining this excellent site - one that I visit multiple times daily and have never paid a penny to access.

I think 30 seconds to register my details is a fair trade, all things considered!
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Rupert Loman Founder & CEO, Gamer Network11 years ago
Thanks, Nick!
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Andy Payne Chair/founder, AppyNation11 years ago
Registration was simple enough a while back and is only done once. I guess those that do want to register will and those that don't won't. The issue about debate between actual named people rather than a bunch of aliases does set a professional tone as far as I am concerned. Mind you, I will miss Captain Scarlet in here.
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Jim Webb Executive Editor/Community Director, E-mpire Ltd. Co.11 years ago
My only issue with 'registration to view' is the increased difficulty in linking stories to other sites/forums. Most people close the window when prompted to register to read an article.
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Will there still be an RSS feed (eg, an authenticated one for registered users)? RSS is my exclusive entry point to this site; I never just come here to see what articles are on the front page.
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Craig Munro Digital Product Director, ReedPop11 years ago
Elan: Yep, the RSS feed will still be available.
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