Fils-Aime promises Vitality Sensor unveil

Finger sensor debut planned for E3 2010 as Nintendo admits marketing failures

An update on the Wii Vitality Sensor and a first look at its software applications are already part of Nintendo's plans for E3 2010, according to a new interview with Nintendo of America president Reggie Fils-Aime.

Although he offered no more details about the Vitality Sensor, which reads biometric data from a person's finger, the relatively frank interview on blog site Kotaku did offer some insight into Nintendo's other future plans.

Fils-Aime admitted that the company's policy of only starting heavy marketing on new games a few weeks prior to their release has not proven as successful for less mainstream titles.

"I'm not satisfied with the volumes that we do on a Fire Emblem, for example, or a Battalion Wars," Fils-Aime admitted. "These are high-quality games that I have challenged the team to think about: How do we up our marketing on these types of titles to do a more effective job?"

"And I think you are going to see that more with a title like Sin & Punishment 2, where it is much more targeted to the active gamer," he promised. "It is a title that I believe we need to do a better job getting out in front of."

Fils-Aime was also questioned on why Nintendo itself has not announced more support for the Wii MotionPlus peripheral. He confirmed that Nintendo has more compatible games planned, but that the company was also banking on Ubisoft title Red Steel 2 (now delayed until 2010) as being a key release for the add-on.

"That's a title that we had always looked at to be a key part of the strategy to drive the installed base of Wii MotionPlus," said Fils-Aime. "Having said that, even without the benefit of that launch, we've sold over four million at this point in time. That's a very strong start."

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Latest comments (1)

Andrea Montanari10 years ago
I just can't stop laughing. Buahahahaha!!
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