On the heels of NPD data showing 403,600 consoles sold in August, Nintendo's Reggie Fils-Aime promises an "unprecedented" Wii supply in North America for the holiday season.
Speaking to Dean Takahashi and Mike Antonucci of the San Jose Mercury News, Fils-Aime promised "substantially more than the launch, substantially more than has been seen to date."
Even so, given the level of demand, Fils-Aime suggests that it will still be difficult to obtain a Wii this holiday season.
Although noting that Nintendo does not take its success lightly, and realises it is in a long-term battle, Fils-Aime did not seem concerned with the recent PS3 and Xbox 360 price cuts.
"In terms of our competitors, what we continue to see is that 360 and PS3 essentially trade share as they alternate on price reductions. But, really, none of that is impacting our business," he said.