Evolution Studios, the developer behind the European PlayStation 3 launch title MotorStorm, has said that it wants to "dominate reaction racing for a long time".
Asked about the future of MotorStorm as part of a Eurogamer.net feature exploring the game's first year of downloadable add-ons, gameplay producer Jed Ashworth explained that the question "goes way beyond downloadable content".
"We have the aim of turning our launch-window title into a sustained, massive brand," he said. "We plan to dominate reaction racing for a long time. We'd never aim any lower."
Ashworth declined to comment on plans for MotorStorm 2, but confirmed that the first game's considerable support since launch wasn't getting in the way of development.
"The picture some people have of us all working on [MotorStorm DLC] is somewhat off the mark," he said. "We're a multiple-project developer now."
MotorStorm has sold more than 3 million copies worldwide, making it one of the Sony flagship platform's most successful games to date.