Racing developer Eutechnyx has appointed Ed Martin as executive vice president of its North American business.
Martin previously held a director role at EA Sports on the NASCAR franchise, and has been exec producer at Hasbro, and Papyrus, where he worked on PC racing simulations.
"When it comes to American racing games, Ed Martin is the man," commented Darren Jobling, COO of Eutechnyx. "His experience and enthusiasm for the sport of competitive racing are absolutely second-to-none, and he's going to be an invaluable asset to Eutechnyx as we enter into our most exciting year yet."
The developer is working on a new racing title to be officially unveiled in May.
"The passion and independence of Eutechnyx are incredibly exciting and certainly unique in the gaming world today," added Martin. "But this is the heritage of every great gaming company out there, and to me, the core of producing great games and being a great company. I'm thrilled to become part of that team in what will no doubt be a defining year in our history."