Leading UK videogames website Eurogamer.net has announced that it has registered with ABC Electronic, marking a commitment to having the site's traffic figures independently verified to industry standards.
The site, established in 1999, becomes the first online videogames publication in the UK to submit to an independent audit of its figures - but Eurogamer managing director Rupert Loman called upon competitors to follow suit.
"We've registered with ABC Electronic so that advertisers can market their products with Eurogamer with absolute confidence in our readership figures," he commented.
"The time has come for a single, independently verified traffic measurement and we hope that the other games sites will follow our lead to help further increase the credibility of the online advertising sector for the benefit of all."
A counterpart to the ABC measurements of print publication circulation, ABC Electronic has been around since 1996 and provides an industry standard measurement of readership and traffic for all forms of digital media, ranging from the web and streaming video to email, SMS and interactive TV.
"We are extremely pleased to welcome Eurogamer into registration," commented ABCE managing director Richard Foan, "and look forward to the announcement of its first independently audited traffic figures. As more sites commit to delivering accountability and transparency by having their traffic figures audited, the online media industry can continue to secure a larger share of marketing spend."
Eurogamer Network Ltd. is the publisher of GamesIndustry.biz as well as consumer site Eurogamer.net and upcoming mobile gaming trade site MobileIndustry.biz.