Sections
Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

EA founder questions PS Home goals

Sony risks losing out on mass market to Nintendo and Microsoft, says Trip Hawkins

EA founder Trip Hawkins has questioned the goals of PlayStation Home - suggesting that going after the Second Life or World of Warcraft market is a mistake.

"What I can't really tell yet about the various announcements [Sony has] made about online and what they're doing so far, I can't tell whether they're going more towards this mass market idea - the way I'm describing this 'omni-market' - or if they're being lured into essentially trying to compete with Warcraft or Second Life," Trip Hawkins told Hatchet Job.

"My own personal opinion is: if Sony makes Home feel too much like a [World of] Warcraft environment, they're just never going to create the kind of audience size that you're going to see Nintendo and Microsoft create.

"Because clearly Nintendo is orientated towards the mass audience, and even Microsoft has learnt a lot of valuable lessons from things like Xbox Live Arcade," he added.

Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

More stories

Improbable promises of the metaverse | This Week in Business

It can be tough telling the metaverse true believers from the snake oil salesmen

By Brendan Sinclair

SOC Investment Group: Activision Blizzard execs need to be held accountable for toxic working culture

Research director Rich Clayton tells us what more the firm wants from these games giants

By Alex Calvin

Latest comments

Sign in to contribute

Need an account? Register now.