Crave Entertainment Announces Dave Mirra BMX Challenge for Wii(tm)

Newport Beach, Calif.- Mar 13, 2007 Crave Entertainment, a leading publisher of console videogames, today announced Dave Mirra BMX Challenge for Wii TM .

The Dave Mirra video game franchise has sold more than 2 million units across all platforms, and the latest installment is sure to please fans with its arcade-like feel and diverse play. Dave Mirra BMX Challenge for the Wii TM video game system features, 12 different environments and 13 bikes to choose from. Each unique environment includes two race paths, and can be played in race or trick-oriented modes. Player characters are customizable, and BMX legend Dave is the featured rider. Dave Mirra BMX Challenge for Wii TM will feature several control options utilizing the unique Wii TM Remote and Nunchuk controllers.

"Dave Mirra BMX Challenge will be the first BMX game for Wii TM ," said Jim Flaharty, senior vice president of Crave Studios. "The immersive Wii TM controls combined with the thrill of BMX racing will make Dave Mirra BMX Challenge a real treat for action sports fans."

Dave Mirra is listed as one of the most recognizable names in sports today, an honor he shares with the likes of Michael Jordan and Tiger Woods. He currently holds more Gold Medals than any other competitor in the history of the X Games. Dave has "placed" in more than 50 action sports competitions, such as "Action Sports Athlete of the Year" at the 2005 ESPYs, and a gold medal in Bike Park at the 2005 X Games.

Dave Mirra BMX Challenge for the Wii TM will be available June 2007 at a price point of $29.99, and is currently available for PSP (PlayStationPortable) system.

About Crave Entertainment

Based in Newport Beach, California, Crave Entertainment is a subsidiary of Handleman Company. Crave, a publisher of videogame entertainment products creates games for the major console platforms including PSP (PlayStationPortable) system, Nintendo DS TM , Game Boy Advance, Nintendo GameCube TM , Wii TM , the PlayStation game console, PlayStation2 computer entertainment system, the Xbox video game system from Microsoft and the Xbox 360 TM video game and entertainment system from Microsoft. For more information about Crave Entertainment, please visit


Michael Meyers PR

Michael Meyers


phone: 925.551.8080

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