Blu-ray overtakes DVD in Japan

First week of November saw the high definition format exceed 50 per cent of the market share

Blu-ray players have overtaken the popularity of their DVD counterparts for the first time ever in Japan, during the first week of November, according to data collected by GfK Retail and Technology.

The region saw Blu-ray recorders occupy more than 50 per cent of the market share for DVD recorders, in terms of unit numbers, a significant increase from 10 per cent, recorded October 2007.

Gfk also reports that Blu-ray machines are replacing DVD recorders 1.5 times faster than the latter replaced VHS machines. DVD recorders exceeded 50 per cent after 82 weeks. In comparison, Blu-ray recorders achieved the same results in only 53 weeks.

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