Sections
Best Places to Work graphic

Making the games industry a better place to work

Find out more
Best Places to Work graphic

Activision plans future charges for COD content

Blizzard inspired online monetisation models will be tested with game

Activision executive Tom Tippl has said there are plans to charge Call of Duty users for online features in future.

"It's definitely an aspiration that we see potential in, particularly as we look at different business models to monetise the online gameplay," Tippl said during a business conference (as reported by Eurogamer, via IGN). "There's good knowledge exchange happening between the Blizzard folks and our online guys."

"We have great experience also on Call of Duty with the success we had on Xbox Live and PlayStation Network. A lot of that knowledge is getting actually built into the Battle.Net platform and the design of that," he continued.

"I think it's been mutually beneficial, and you should expect us to test and ultimately launch additional online monetisation models of some of some of our biggest franchises like Call of Duty."

And Tippl isn't concerned COD fans will object to having to pay for additional features, adding: "Our gamers are telling us there's lots of services and innovation they would like to see that they're not getting yet."

"From what we see so far, additional content, as well as all the services Blizzard is offering, is that there is demand from the core gamers to pay up for that."

Best Places to Work graphic

Making the games industry a better place to work

Find out more
Best Places to Work graphic

More stories

Activision Blizzard accused of interfering with employees' right to organize

Update: The charge has been made publicly available, with CWA accusing Activision Blizzard of "repeatedly [engaging] in unlawful conduct"

By Brendan Sinclair

Activision Blizzard hires senior Disney and Delta execs

Ex-Disney HR boss Julie Hodges appointed chief people officer

By Jeffrey Rousseau

Latest comments

Sign in to contribute

Need an account? Register now.