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The four kinds of celebrity appearance | This Week in Business

It's rare that hiring a big-name talent to pitch a game at a show like E3 works for both the company and the audience

By Brendan Sinclair

Sony has people cross about cross-gen | This Week in Business

Apparent decision to make next God of War and Gran Turismo 7 available on PS4 as well has irked some early adopters, but is the anger justified?

By Brendan Sinclair

A taxing look at EA's annual report | This Week in Business

In the past 15 years, EA has posted more than $6 billion in pre-tax profits. After taxes, that number… goes up?

By Brendan Sinclair

Tim Cook doesn't know stuff | This Week in Business

Apple CEO goes out of his way to avoid admitting basic information in Epic court case

By Brendan Sinclair

The cannibalization takeaway | This Week in Business

Ubisoft's free-to-play faux pas simply reflective of the industry's increasing hunger for lucrative brand extensions

By Brendan Sinclair

Epic v. Apple shows games industry at its most absurd | This Week in Business

Minecraft isn't a game, Sony is tearing friendships apart, Apple taking 30% makes the world a better place, and other dubious claims aired in court

By Brendan Sinclair

Attitudes of Days Gone by | This Week in Business

There's nothing wrong with waiting for a sale or playing a game given away as part of a subscription service

By Brendan Sinclair

The uncomfortable reality of benefiting from a pandemic | This Week in Business

Monthly NPD sales reports underscore how COVID-19 reversed a declining trend in US game spending

By Brendan Sinclair

Never too late to learn something new | This Week in Business

The Academy had a week full of insights on game design, localization, narrative direction, IP licensing, and performance capture

By Brendan Sinclair

Palace intrigue on the GameStop board of directors | This Week in Business

Skyrocketing stock and pandemic store closures have made an eventful year for the brick and mortar retailer, but the biggest news has been happening behind the scenes

By Brendan Sinclair

EA's problem with the Ultimate Team sales scandal | This Week in Business

The publisher is investigating reports that an employee is selling rare cards in FIFA's loot box game mode, but its objections don't hold much weight

By Brendan Sinclair

EA taking racism more seriously | This Week in Business

Banning a FIFA player who hurled racist abuse via Instagram shows that EA's "platform" rightly extends beyond the confines of the game

By Brendan Sinclair

2021 could be a thin year for new games | This Week in Business

As developers enter a second year of working from home, mounting AAA delays suggest blockbusters could be fewer and further between

By Brendan Sinclair

An acceleration of consolidation | This Week in Business

Executives weigh in on the industry's recent rash of mergers and acquisitions, and whether they intend to fuel it further

By Brendan Sinclair

Stadia's issues were clear from the start | This Week in Business

No hindsight was needed to see that Google's Stadia first-party development plan didn't make sense

By Brendan Sinclair

GameStop stock story won't have a happy ending | This Week in Business

We can't say exactly how or when this saga ends, but we're pretty sure who will be left holding the bag

By Brendan Sinclair

Was the Cyberpunk 2077 launch a perfect storm? | This Week in Business

Given how common the causes behind the game's problems are, it's amazing we don't see more high-profile debacles

By Brendan Sinclair

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