Steve Fowler
Contributor
Steve Fowler is a thirteen-year veteran of the interactive entertainment industry. He is responsible for the brand identity and launch of the Halo franchise at Microsoft and has held marketing and business development roles at Interplay, Sega, Square Enix and Take-Two.
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Publisher 2.0 - Data Driven Marketing
Steve Fowler on how big data affects game marketing
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Publisher 2.0 - The rise of content marketing
Game publishers are turning to content marketing as gamers turn away from traditional ads
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Publisher 2.0 - Did The Social Bubble Just Burst?
Steve Fowler and David Cole examine the problems with Zynga
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Publisher 2.0: League of Legends' player focused marketing
"Players end up doing most of our marketing for us," says Chris Enock of Riot Games
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Publisher 2.0 - Emergence of Mid-Core
We look into what defines a mid-core game
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Finding Publisher 2.0: Wizards of the Coast
Bryan Chu talks us through the brand and marketing behind Magic The Gathering: Duels of the Planewalkers
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Why Publisher 2.0 is M.I.A. - Part 2
Similarities drawn between the game publishing market and television
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With digital distribution disrupting traditional publishing, who is filling the gap for digital games?