F2P Economics: Inflation and the Perpetual Revenue Machine
Will Luton looks at how to increase IAP without upsetting players
Articles by Will Luton
Will Luton,
Recent articles by Will Luton
What we can learn from... The Future
2019 in Review: Department of Play's Will Luton on the trends technologies and that will disrupt the games business over the next decade
What we can learn from... successful game teams
Crunch and financial rewards don't work, says Department of Play's Will Luton, but there are strategies that can lead to more effective teams and projects
What we can learn from... Nordic developers
Consultant Will Luton explores the factors that have allowed a small part of the world to cast a large shadow over the industry
What we can learn from... Warframe
From a slow start, Digital Extremes built a service game to rival Destiny, defying every convention along the way
Ten surprising things battle royale can teach us
Will Luton reflects on the lessons developers and publishers can learn from the rise of Fortnite, PUBG and their rivals
Your fußball table isn't your culture
If you're looking to make better games, says Will Luton, first look toward your culture
I got occupational burnout - and you might, too
Will Luton on a "scarily ubiquitous" problem in the games industry, but one that can be identified and prevented
Elevator Pitch: A Game to Make You More Creative
Will Luton's card game for developers who need fresh ideas
GDC on a budget
Will Luton's tips on how to explore San Francisco without breaking the bank
The Celebrification of Developers
As indie developers become public personalities, what damaging effects does it have on their personal and professional lives?
The Future of Games: We Need To Protect Our Past
With two of his games gone from the App Store forever, Will Luton asks if there's a better solution to preserving old games than piracy
Free-to-Play Marketing: Positioning and Proposition
In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game
End of the Golden Age: Are Games Consoles Too Generic?
Games consoles are becoming homogeneous appliances with few distinguishing features, argues Will Luton
How I Stopped Worrying and Learned To Love The Microconsole
Will Luton laughed at the Android microconsoles. Now he's loved-up
The Future of Games: F2P Is Not Evil Nor The Only Solution
A them-and-us mentality over free-to-play is making fools of us all, argues Will Luton
Tut-Tut: What's Wrong with Maxim's Gamer Girl?
Will Luton isn't angry with Maxim's Gamer Girl contest, just disappointed
Could Mobile Replace the Console?
Are smartphones and tablets really the console killers? Definitely maybe, says Mobile Pie's Will Luton