F2P Economics: Inflation and the Perpetual Revenue Machine
Will Luton looks at how to increase IAP without upsetting players
Will Luton,
Recent articles by Will Luton
2019 in Review: Department of Play's Will Luton on the trends technologies and that will disrupt the games business over the next decade
Crunch and financial rewards don't work, says Department of Play's Will Luton, but there are strategies that can lead to more effective teams and projects
Consultant Will Luton explores the factors that have allowed a small part of the world to cast a large shadow over the industry
From a slow start, Digital Extremes built a service game to rival Destiny, defying every convention along the way
Will Luton reflects on the lessons developers and publishers can learn from the rise of Fortnite, PUBG and their rivals
If you're looking to make better games, says Will Luton, first look toward your culture
Will Luton on a "scarily ubiquitous" problem in the games industry, but one that can be identified and prevented
Will Luton looks at how to increase IAP without upsetting players
Will Luton's card game for developers who need fresh ideas
Will Luton's tips on how to explore San Francisco without breaking the bank
As indie developers become public personalities, what damaging effects does it have on their personal and professional lives?
With two of his games gone from the App Store forever, Will Luton asks if there's a better solution to preserving old games than piracy
In an extract from Will Luton's new book, we look at marketing techniques and the high-level proposition of your free-to-play video game
Games consoles are becoming homogeneous appliances with few distinguishing features, argues Will Luton
Will Luton laughed at the Android microconsoles. Now he's loved-up
A them-and-us mentality over free-to-play is making fools of us all, argues Will Luton
Will Luton isn't angry with Maxim's Gamer Girl contest, just disappointed
Are smartphones and tablets really the console killers? Definitely maybe, says Mobile Pie's Will Luton