Mary Jane Irwin,

Recent articles by Mary Jane Irwin

Bethesda Softworks' Pete Hines

The VP of marketing discusses the lessons learned from The Pitt debacle, MMOs and working with Jerry Bruckheimer

By Mary Jane Irwin

Music games "not a fad" - RedOctane

Company co-founder is confident there much more to come from the genre

By Mary Jane Irwin

Third parties 'misjudged' the Wii

RedOctane, EA and 2K mull over best practice for Nintendo's family machine

By Mary Jane Irwin

SOE built Free Realms by 'listening to kids'

Director of brand marketing outlines ten myths that the company avoided on the way

By Mary Jane Irwin

EA Sports seeks brand parity with Nike and ESPN

Peter Moore hopes company will provide "personal access to the emotion of sports"

By Mary Jane Irwin

Home World

Three months after launch, Sony's Home team discuss success so far, user demographics and evolution in 2009

By Mary Jane Irwin

The Beautiful Game

The creative force behind Flower gives his views on bringing emotion into the videogames experience

By Mary Jane Irwin

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