How do you sell a next-gen console?
With few expecting a giant gaming leap at launch, what may matter most is not what you buy but how you buy it, says Johnny Minkley
Articles by Johnny Minkley
Johnny Minkley,
Johnny Minkley is a veteran games writer and broadcaster, former editor of Eurogamer TV, VP of gaming charity SpecialEffect, and hopeless social media addict.
Recent articles by Johnny Minkley
Racing Ahead: The Rise Of Triple-A Mobile Games
CSR Racing's $12m iOS success is a welcome sign and a warning, writes Johnny Minkley
Dare To Dream: The Gaming Stars Of Tomorrow
Johnny Minkley asks what the next generation of developers thinks about its career prospects
The Fallacy of Photo-Realism
Assuming better games are the natural consequence of better technology is a dangerous game to play, writes Johnny Minkley
A small start for the big new 3DS won't hurt Nintendo
The near-future of Nintendo's handheld looks bright, whatever size screens you're playing on, writes Johnny Minkley
Winning Mentality: Inside EA Sports
Johnny Minkley goes in search of the secret behind the Canadian super-studio's ongoing success
A Simple Case of Bad Parenting?
As another child racks up a huge bill on Xbox Live, we shouldn't be surprised that consumers are still confused by online transactions
Mind The Generation Gap
Angry Birds and Minecraft are the stars of the new age of gaming - can the rest of the industry keep up, asks Johnny Minkley
This Changes Everything: iPhone's Five-Year Gaming Revolution
How Apple's device has changed when we play, what we play, and what we pay to play forever
VSC: "PEGI is stricter than the BBFC. We're not ashamed of that"
With the law set to change next month, the ratings body that will have the power to ban video games explains what it all means
Fatal Distraction: Don't Blame Violence For Gaming's Woes
Has mature content in games gone too far? No, but responsibility for it doesn't go far enough, writes Johnny Minkley
Surprise! Here's Why E3 2012 Fell Flat
If publishers no longer trust their major announcements to gaming's biggest showcase, what is the point of it, asks Johnny Minkley
Why are we still so insecure about the quality of our games?
CGI teasers might make marketing sense, but publishers' continued reliance on the form disguises a worrying lack of faith in the medium
From the '80s to Israel: The New Inspiration for Next Gen Skills
Johnny Minkley explains why coding campaigners are focused on the successes of the Middle East
What's the cure for gaming's High Street blues?
Flagging sales and fewer blockbusters have made it a tough year - but the outlook doesn't have to be bleak, writes Johnny Minkley
Is Xbox Still Gaming To The Core?
As Microsoft chases after its entertainment ambitions, it risks alienating those who made its platform a success, warns Johnny Minkley
Journey's End: Where Next for Jenova Chen?
Thatgamecompany's visionary head talks to Johnny Minkley about the "pain" of development, losing his co-founder, encouraging creativity and finding the right deal
God of Ware: Inside Sony Santa Monica
From promoting diversity to nurturing fresh talent, Sony's West Coast development hub is a role model for the industry - but there are warning signs too, writes Johnny Minkley
Are Parents Getting the Message On Online Gaming?
A misleading hatchet job in the tabloid press shouldn't distract us from genuine risks to children who play online, says Johnny Minkley
Is Call of Duty Really in Decline?
Johnny Minkley looks at the figures behind fresh claims that Activision's heavyweight is losing its edge
How seriously does the UK Government take child safety?
Years after the new PEGI system was agreed upon the age ratings game is still stuck on pause. Johnny Minkley asks what has gone wrong.
48 Hours That Saved GAME
Johnny Minkley details how the deal was done - and what will happen next for the UK retailer
Administering the Pain: the Human Cost of GAME's Collapse
The collapse of specialist retail is bad news for the UK, but worse for those whose jobs were lost in the process, says Johnny Minkley
From PM to Players: The Word Is Out On Accessible Gaming
A special afternoon for a four-year-old girl and a momentous 48 hours for British gaming charity Special Effect
Gaming's White-Knuckle Transition
Every part of the games business is transforming. That's both terrifying and exciting, argues Johnny Minkley
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