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Katie Madding,

Recent articles by Katie Madding

Optimizing for the first 24 hours: Conversion values and iOS 14.5+

Adjust's Katie Madding explains the importance of leveraging behavioral activity in the first 24 hours of the player's journey

By Katie Madding

Looking for the signal: Subscription app tips for iOS 14.5

Adjust's Katie Madding explores best practices for games utilising subscription models

By Katie Madding

Hypercasual UA and ad monetization in a post-IDFA world

Adjust's Katie Madding shares some best practices to minimise the impact of iOS 14.5

By Katie Madding

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