Voodoo acquires marketing automation platform Bidshake

Hypercasual publisher Voodoo has acquired marketing platform Bidshake.

Bidshake, based in Tel Aviv, Israel, offers cross channel advertising solutions for mobile games and apps. The company will continue to function independently under the acquisition.

The terms of the deal were not disclosed.

"We have been fortunate to work with Voodoo as our design partner and first customer, taking our marketing automation platform to the next level," said Stéphane Pitoun and Alexandra Palacci, co-founders of Bidshake.

"From the start, our goal has been to help mobile developers navigate through an increasingly competitive and data-driven environment, and joining Voodoo is the perfect next step in this journey."

Voodoo's portfolio recently surpassed five billion lifetime downloads across more than 100 games.