Sections
Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

First-party Ubisoft titles will now be branded as ”Ubisoft Originals”

Change was made alongside the announcement of new Tom Clancy title

Ubisoft has confirmed that all games developed by internal studios will now be branded as "Ubisoft Originals".

The change was unveiled alongside the announcement of Tom Clancy's The Division: Heartland, an upcoming entry into The Division series.

"Moving forward 'The Ubisoft Original' mention is attached to all of Ubisoft's games created in-house by our talented developers," a Ubisoft spokesperson told Eurogamer.

Ubisoft unveiled Heartland last week -- a free-to-play, "standalone experience" developed by Red Storm Entertainment. It is set to release PlayStation, Xbox, and PC in 2021 or 2022.

The publisher also said it has plans to bring the franchise to mobile at some point, but did not elaborate.

Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

More stories

Ubisoft revives Driver as a live-action series

Show will be exclusive to Binge, a new streaming platform focused on games-themed content

By James Batchelor

Ubisoft group says Yves Guillemot has "sidelined" its demands as CEO responds to open letter

Over 1,000 current and former staff claim Assassin's Creed publisher "continues to protect and promote known offenders and their allies"

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.