Socially responsible causes are a selling point for most gamers, according to a new Accenture survey.
The consulting firm today released excerpts from a survey of 4,000 people from China, Japan, the US, and the UK who play games at least four hours a week, in which they were asked to indicate how much they agreed with the following statement:
"I am more likely to play a video game if the game design company is socially responsible (e.g. they are involved in environmental sustainability efforts, or are a champion for marginalized communities)"
A total of 66% said they agreed (39%) or completely agreed (27%) with the statement, with another 26% being neutral toward it.
That left 9% having a negative reaction, with 6% disagreeing and 3% completely disagreeing.
Other statements with a majority of respondents in agreement included "It's easy to find the right community within online video games" (67%), "COVID-19 has caused more of my social interactions to be conducted via gaming" (74%), and "I expect online gaming to become a larger part of my gaming experience in the future" (73%).
Beyond that, 44% of respondents agreed or strongly agreed with the statement "Video games provide a safe outlet for trash talk."