Sections

Find out how to kick start your games industry career

Get Your Free Ticket Today

66% of gamers more likely to play socially responsible games

Survey finds just 9% have a negative reaction to the idea of games promoting environmental sustainability, championing marginalized communities

Socially responsible causes are a selling point for most gamers, according to a new Accenture survey.

The consulting firm today released excerpts from a survey of 4,000 people from China, Japan, the US, and the UK who play games at least four hours a week, in which they were asked to indicate how much they agreed with the following statement:

"I am more likely to play a video game if the game design company is socially responsible (e.g. they are involved in environmental sustainability efforts, or are a champion for marginalized communities)"

A total of 66% said they agreed (39%) or completely agreed (27%) with the statement, with another 26% being neutral toward it.

That left 9% having a negative reaction, with 6% disagreeing and 3% completely disagreeing.

Other statements with a majority of respondents in agreement included "It's easy to find the right community within online video games" (67%), "COVID-19 has caused more of my social interactions to be conducted via gaming" (74%), and "I expect online gaming to become a larger part of my gaming experience in the future" (73%).

Beyond that, 44% of respondents agreed or strongly agreed with the statement "Video games provide a safe outlet for trash talk."

Find out how to kick start your games industry career

Get Your Free Ticket Today

More stories

FIFA doesn't want an exclusive license deal

Longtime EA Sports licensing partner says "it is clear that this needs to be a space that is occupied by more than one party controlling all rights"

By Brendan Sinclair

Steam bans blockchain and NFT games

Age of Rust developer says Valve won't let it publish the game on Steam because NFTs have real-world value

By Brendan Sinclair

Latest comments

Sign in to contribute

Need an account? Register now.