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Consumers spend $32b on apps in Q1 2021 - App Annie

Total consumer spend on gaming hit $22 billion up 32% year-over-year

App Annie revealed this week that in the first quarter of 2021, consumers have spent $32 billion on in-app purchases on both iOS and Google Play globally.

Consumers spent a total of $21 billion on iOS and $11 billion on Google Play respectively.

As for gaming specifically, App Annie reported customer spending rose 32% to $22 billion for the quarter.

Users on iOS spent $13 billion on games, which constituted a 30% increase year-over-year. Meanwhile, Google Play users spent $ 9 billion on games, which is a 35% year-over-year increase for the quarter.

In terms of growth, both Google Play and iOS saw the same 40% year-over-year increase for Q1 2021.

The mobile analytics firm explains this overall spending increase is due to the impact of the pandemic.

"The app market is getting bigger - and it's growing at a faster rate than ever before," the company said.

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