Sections

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

Marc Whitten swaps Amazon for Unity

Former Xbox exec left Amazon five months after rolling out the Luna streaming service

Marc Whitten has left Amazon to join Unity Technologies, just five months after launching the company's Luna cloud gaming service.

Whitten joined Amazon in June 2016 as vice president of its Entertainment Devices and Services division -- that covered Fire TV, Fire Tablet, Kindle, Amazon Appstore and, most recently, Luna.

The cloud service started to roll out in September last year. However, despite the service still being in an "early access" form, Whitten left for a new role this month.

As VGC noted, Whitten's decision to depart Amazon to become general manager of Unity Create was handled quietly given the importance of both positions.

Luna is Amazon's entry into the emerging game streaming market, which took a very public blow recently when Google announced the abrupt closure of its first-party studios for its own Stadia platform.

Whitten was previously chief product officer at Xbox, but he left to join the audio tech firm Sonos in 2014.

If you have jobs news to share or a new hire you want to shout about, please contact us on newhires@gamesindustry.biz

Celebrating employer excellence in the video games industry

8th July 2021

Submit your company

More stories

What do Stadia's struggles mean for game streaming?

With Google's closure of Stadia Games and Entertainment, other players in the game streaming space explain why they're still optimistic

By James Batchelor

Next CEO believes Amazon can succeed in games "if we hang in there"

Andy Jassy expresses support for internet giant's struggling games division

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.