Bublar Group acquires Plotagon for $1.86m

XR technology company picks up 3D animated movie platform

Bublar Group has announced that it was completed the acquisition of Plotagon Production AB for approximately SEK 15.3 million ($1.86 million).

The payment will be made in the form of 5,645,131 in Bublar, with a potential additional fixed purchase price and additional purchase price to be paid out later under certain conditions.

Plotagon is a platform that allows users to create and share 3D animated movies, and has recently entered into a multi-year agreement with South Korean company Naver Z's Zepeto social networking app to develop a new app with a scalable revenue model.

Bublar cites the Zepeto partnership as a key reason for the acquisition.

"Now we have full focus on the development of the new app to be launched this year where we use Plotagon's technology and Zepetos content which allows users to easily create their own movies with their avatars," said Bublar co-founder Magnus Granqvist. "We also see a strategic potential in the collaboration with a large Asian network for our upcoming mobile game launches."

In 2018, Bublar Group acquired Swedish AR and VR company Vobling, and just last year it picked up visual effects group Goodbye Kansas.

More stories

The triumph of mobile core games heralds a demographic shift | Opinion

With teens and young adults increasingly choosing mobile for its gaming, PCs and consoles must grow their appeal with older demographics

By Rob Fahey

The post-war road trip adventure of Yoan Fanise

Creator of Valiant Hearts and 11-11: Memories Retold discusses his break from war games with 90s film-inspired narrative game Road 96

By Rebekah Valentine

Latest comments

There are no comments on this article yet. Why not be the first to post one?

Sign in to contribute

Need an account? Register now.