Sony pre-sold as many units of the PlayStation 5 in the US in the first 12 hours they were available as it did in the first 12 weeks for the PlayStation 4, according to Jim Ryan.
Speaking to Reuters, Ryan described the demand via pre-order as "very, very considerable" in the lead-up to the November 12 launch of the console.
"It may well be that not everybody who wants to buy a PS5 on launch day will be able to find one," he added.
Sony's pre-order process for the PlayStation 5 was a bit rocky, with the company first announcing invite-only pre-orders via a sign-up through emails to a limited group of PSN users ahead of time.
However, PS4 pre-orders opened a day early at major US and UK retailers, and many sold out of their initial allocation by the end of the day -- prompting Sony to issue an apology.
Earlier this month, Ryan said that he expects the PS5 to sell over 7 million units by April 2021.