Microsoft reportedly stops advertising on Facebook

But Xbox firm is still redirecting Mixer users to the social network

Microsoft has reportedly paused all advertising on Facebook and the Facebook-owned Instagram - despite relying on the platform to pick up the slack following the collapse of its streaming site Mixer.

The news comes from Bloomberg, which has been told by an anonymous source that the freeze on advertising applies worldwide. Spending on the two social networks was initially paused in the US back in May.

The site cites Pathmatics data that shows Microsoft is Facebook's third-biggest advertiser, having spent around $116 million in advertising on the platform last year.

Microsoft's decision has been attributed to concerns around its ads appearing alongside inappropriate content.

The company is one of several big firms -- including Starbucks, Ford and HP -- to pull advertising from Facebook in the hopes of pressuring the social network into limiting the hate speech and misinformation posts that continue to appear on the site.

Other social networks such as Twitter and Twitch have ramped up efforts to clamp down on hate speech, with the latter even blocking President Trump's channel.

Microsoft has yet to comment.

However, Microsoft is still relying on Facebook to help maintain its position in the livestreaming space, as it prepares to shut down its Twitch competitor Mixer next month.

Last week, it was revealed that Mixer will close on July 22 with all users redirected to Facebook Gaming. Partners on Mixer have been given the same status on Facebook's streaming site.

More stories

Could Sony stumble on cross-generation games? | Opinion

If Sony tries to charge for PS5 versions of late-gen PS4 hits, comparisons with Microsoft's consumer-friendly strategy will be harsh

By Rob Fahey

Microsoft rolls out special version of Project xCloud for developers in lockdown

PC Content Test App allows games makers to access their Xbox development kits remotely

By James Batchelor

Latest comments

There are no comments on this article yet. Why not be the first to post one?

Sign in to contribute

Need an account? Register now.