Sections
Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

Game spending in the US reached a record quarterly high in Q1 2020

The NPD Group: Consumers spent nearly $10.9 billion on video games from January through March of this year

Consumers in the United States spent nearly $10.9 billion on video games in Q1 of 2020 -- up 9% year-over-year, and a record quarterly high.

According to The NPD Group's Q1 2020 Games Market Dynamics: US report, video game content made up most of this total, reaching $9.58 billion in total spend, up 11% year-over-year.

Digital console and PC content, mobile and subscription spending, hardware, and accessories spending were all up year-over-year, with software spending led by Animal Crossing: New Horizons, Call of Duty: Modern Warfare, DOOM Eternal, Dragon Ball Z: Kakarot, Fortnite, Grand Theft Auto V, Minecraft, MLB The Show 20 and NBA 2K20.

Hardware growth was led by Nintendo Switch sales while other platforms declined, with hardware sales reaching a total of $773 million for the quarter -- up 2% year-over-year.

Accessories sales were up 1% year-over-year to $503 million.

It's worth noting that the Games Market Dynamics report includes the NPD's tracked sales of software, hardware, and accessories that it reports on monthly, as well as projected sales from mobile, subscriptions, post-launch content, and untracked digital sales.

"Video games have brought comfort and connection to millions during this challenging time," said The NPD Group analyst Mat Piscatella.

"As people have stayed at home more, they've utilized gaming not only as a diversion and an escape, but also as a means of staying connected with family and friends.

"Whether it was on console or mobile, PC or virtual reality, gaming experienced play and sales growth during the first quarter."

Gi Live London graphic

Connect with the UK Video Games Industry

Buy Your Tickets Today
Gi Live London graphic

More stories

US game sales up 30% during Q1 2021 | US Quarterly Report

Consumer spending on gaming reached $14.92 billion from January to March 2021, NPD Group reports

By Marie Dealessandri

Mobile gaming saw surge of new players in 2020

NPD: Number of mobile gamers increased 12% last year, in part due to pandemic-related lockdowns

By Rebekah Valentine

Latest comments

Sign in to contribute

Need an account? Register now.