While other companies appear to be distancing themselves from early June after COVID-19 forced E3 2020's cancellation, EA at least is still going forward with its plans.
The publisher has announced that EA Play Live will take place on Thursday, June 11 at 4:00 p.m. PT, featuring a live broadcast, community content, and world premieres of upcoming games.
EA has been holding its own E3-adjacent event since 2016, when it declined to have a booth on the show floor and instead began hosting a multi-day festival in LA in a separate location.
That event has moved both times and locations over the last several years, most recently skipping a live press conference last year for a pre-E3 weekend event of game demonstrations and livestreams.
This puts EA in step with Microsoft in holding a dedicated conference around the time E3 would have been, with other publishers like Square Enix exploring other media alternatives like IGN's, GameSpot's, or Geoff Keighley's summer events.