Selena Gomez suing Chinese mobile publisher over using her likeness

Singer says she did not agree to appear in Clothes Forever - Styling Game, decries "unsavoury" microtransactions

Selena Gomez is taking legal action against a Chinese publisher and British games firm that allegedly use the likeness of celebrities without their consent.

Variety reports the singer has filed a $10 million lawsuit against Guangzhou Fiedong Software Technology over its iOS title Clothes Forever - Styling Game.

Included in the suit is MutantBox Interactive Limited, the UK-based company that owns the copyright for the game -- although oddly, it does not appear to be listed on the company's website.

Clothes Forever - Styling Game is a casual game about going shopping with celebrities. Its description on the App Store says players will "interact with the most beautiful models and celebrities," naming "Kardashian, Gigi, Beyonce [and] Taylor" among those included.

The first screenshot on the App Store listing clearly appears to be modelled on Selena Gomez -- specifically her photoshoot for the November 2015 issue of Flare Magazine, as you can see below. has reached out to Flare Magazine for comment.

Gomez' suit states: "Defendants never requested, consulted or informed Gomez regarding the use of any of her publicity rights in connection with the game."

It also emphasises that the singer would not have given permission since the game "apparently relies on the unsavoury practice of luring its users to make in-game purchases in amounts as much as $99.99."

A quick browse of the game's screenshots on the App Store also show characters that appear to resemble Taylor Swift, Kim Kardashian, and David and Victoria Beckham.

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Latest comments (2)

Keldon Alleyne Strategic Keyboard Basher, Avasopht DevelopmentA year ago
Technically speaking, aren't they also violating the Magazine's copyright since they've clearly just taken the image, flipped it horizontally with minor rotation, airbrushed the skin a bit, applied a little blur to the dress, and scribbled on some black outlines?

I've just replicated some of those transformations, and I'm finding even the most minute details are so perfectly aligned that the layer difference mostly shows where they've added the black outline and some of the airbrushing of the skin.

The biggest giveaway though, is this tiny 9x5 patch of pixels between a strand of hair, the 'l' in Selina, and her shoulder in the original (exposing the blue background from the magazine cover), where it seems whoever was tasked with airbrushing the hair didn't realise, and whoever was tasked with outlining the top didn't realize either - leaving you with is this beautifully incriminating blue smudge where the magazine's blue background once stood.

Edited 2 times. Last edit by Keldon Alleyne on 16th April 2020 10:50pm

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Ian Griffiths Product Owner, HutchA year ago
Selena Gomez's suit complains about expensive IAPs when the average ticket price to see her show is well above $99.99!
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