Sections

Nintendo spent over $14m on TV ads in March

No other gaming brand cracked $1 million in TV ad spend last month

Nintendo spent big on TV ads last month, especially to promote Animal Crossing: New Horizons, and it looks like no other gaming brand came close to touching a similar total spend.

According to data shared by VentureBeat and iSpot.tv, Nintendo spent an estimated $14.6 million on TV ads last month, $5.3 million more than it spent in February.

That money went toward 20 different ads that aired over 3,000 times, with an Animal Crossing: New Horizons trailer seeing the largest budget for a single ad.

Nintendo was the only gaming company to spend over $1 million on TV ads, with the second-biggest spend coming from Bethesda at an estimated $866,000 split between two ad spots. $499,000 of that went toward the Doom: Eternal official launch trailer.

Xbox spent the third most, with $641,000 across four ads and its biggest spend -- $269,000 -- on a Doom: Eternal ad in partnership with Bethesda.

GameFly was fourth, with $439,000, and Activision spent $221,000 on a single ad for Call of Duty: Warzone which ran 80 times from March 17 to March 22, only on ESPN and ESPN2.

In total, the games industry spent an estimated $17.3 million on TV ads in March, up $5.3 million from February.

More stories

Nintendo delivered a strong Direct, but fan impatience grows | Opinion

They may be in the minority, but Nintendo's most loyal fanbase is key to a long life cycle for the Switch

By Christopher Dring

Nintendo reportedly raises damages sought in Colopl lawsuit to $47m

Platform holder is suing White Cat Project developer for five counts of patent infringement

By James Batchelor

Latest comments

Sign in to contribute

Need an account? Register now.