UK Monthly Report: GTA V and Nintendo Switch Lite shine in quiet January, in partnership with GSD, will now offer analysis of games, hardware and accessories sales

Grand Theft Auto V was the best-selling game in January in the UK.

Based on GSD market data, the consistently popular action game (first released in September 2013) sold more copies in January 2020 than it did in January 2019.

This is part of exclusive data supplied to for our new monthly market analysis of UK game sales. The data comes from ISFE and GSD, and includes software sales (physical and digital), hardware sales and accessories. To receive this data in your inbox, sign-up to our UK Retail and Publishing Newsletter.

In total, 2.13 million tracked retail and digital games were sold in the UK during January (see participating companies below), a drop of 8.3% compared with the same period the year before.

This is primarily due to a drop in physical game sales, which are down more than 21% year-on-year. January was a very quiet month for physical releases, with Dragon Ball Z: Kakarot from Bandai Namco the biggest new game launch during the month. Last year, January featured two significant releases in the form of Resident Evil 2 by Capcom (the biggest game of the month) and Nintendo's New Super Mario Bros U Deluxe.

Despite the lack of big release, download sales rose by 3.7% during January 2020. Overall, download sales accounted for 57% of tracked game sales last month.

Although GTA V was the best-selling game overall, the No.1 physical game of the month was Call of Duty: Modern Warfare. Check out the digital, physical and combined charts below.

The biggest publisher of January was Electronic Arts, which achieved a 15% share of game unit sales thanks to FIFA 20, Star Wars Jedi: Fallen Order, Star Wars Battlefront II and EA Sports UFC 3. However, Nintendo's first-party games are currently not included in the digital data and in terms of physical software sales alone, Nintendo was the biggest publisher of the month with a huge 21% share of the market. In terms of downloads alone, Ubisoft was narrowly the No.1 publisher, thanks to Rainbow Six: Siege, Uno and Monopoly Plus.

PS4 games were the most popular during the month, with 42.7% of tracked game sales coming on the platform, ahead of Xbox One (26.1%) and Nintendo Switch (16.3%). Again, Nintendo's first-party games are absent from the digital component. When just counting physical sales, PS4 still comes out top with a 37% market share, followed by Switch at 31% and then Xbox One (24.4%). Xbox One numbers do not include any data related to its Game Pass subscription offering.

Over in the world of hardware, it was a tough month for console sales. The number of games machines sold during January are 42% down compared with the same period in 2019. Hardware sales have slowed considerably as we head towards the launch of PlayStation 5 and Xbox Series X.

Nintendo Switch was the most successful family of consoles during January in terms of both revenue and units. Nintendo Switch Lite was the most successful individual console SKU over the course of the month. This is despite stock shortages for Nintendo's platforms throughout the month.

The drop in sales of consoles has had an impact on the accessories and game card markets, too. Spending on these products during January hit £30.6 million (down 13.7% year-on-year), with 1.18 million units sold (down 19%). The most successful accessories and game cards were Xbox Live and PlayStation Plus memberships, PlayStation Store credit and the Xbox One Wireless Controller.

January UK Physical & Download Top 20 (Full Games)

1Grand Theft Auto V
2Call of Duty: Modern Warfare
3FIFA 20
4Star Wars Jedi: Fallen Order
5Dragon Ball Z: Kakarot
6Star Wars Battlefront II
7Tom Clancy's Rainbow Six Siege
8Red Dead Redemption 2
9Just Dance 2020
11EA Sports UFC 3
12Need For Speed: Heat
13Luigi's Mansion 3*
14Monopoly Plus
15Borderlands 3
17Mario Kart 8 Deluxe*
18Resident Evil 2
20The Sims 4

* Digital data not available.

January UK Physical Top 20 (Full Games)

1Call of Duty: Modern Warfare
2Star Wars Jedi: Fallen Order
3FIFA 20
4Dragon Ball Z: Kakarot
5Grand Theft Auto V
6Luigi's Mansion 3
7Just Dance 2020
8Mario Kart 8 Deluxe
9Borderlands 3
11 Dr. Kawashima's Brain Training For Nintendo Switch
12Mario & Sonic At The Olympic Games: Tokyo 2020
13Super Smash Bros. Ultimate
14Red Dead Redemption 2
15WWE 2K20
16The Legend Of Zelda: Breath Of The Wild
17Pokemon Sword
18New Super Mario Bros. U Deluxe
19Tom Clancy's The Division 2
20Super Mario Maker 2

January UK Download Top 20 (Full Games)

1Grand Theft Auto V
2Call Of Duty: Modern Warfare
3FIFA 20
4Dragon Ball Z: Kakarot
5Star Wars Battlefront II
6Tom Clancy's Rainbow Six Siege
7Star Wars Jedi: Fallen Order
8EA Sports UFC 3
9Monopoly Plus
11Red Dead Redemption 2
13Tekken 7
14Sid Meier's Civilization Vi
15Assassin's Creed Odyssey
16Resident Evil 2
17Need For Speed: Heat
18The Sims 4
19Football Manager 2020
20Crash Bandicoot N. Sane Trilogy

Digital data includes full games sold via Steam, Xbox Live, PlayStation Network and Nintendo Eshop. Participating companies are Activision Blizzard, Bandai Namco, Capcom, Codemasters, Electronic Arts, Focus Home Interactive, Koch Media, Microsoft, Milestone, Paradox Interactive, Sega, Sony, Square Enix, Take-Two, Ubisoft and Warner Bros. Physical sales data is supplied directly by the retailers.

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