Sections

Nintendo: Switch "just entering the middle of its lifecycle"

President Shuntaro Furukawa says Switch Lite purchasers who already owned a Switch down to 30% from 43%

Nintendo says the Switch Lite is expanding the market for its games and not just bringing in more money from the same audience. In a post-earnings Q&A translated and posted on the company's English investor relations site today, Nintendo president Shuntaro Furukawa said that 30% of Switch Lite purchasers were picking up the dedicated portable device as their second Switch console.

High as that number might sound considering the Switch already features a handheld mode, it's actually a decrease from the 43% Nintendo had reported at its last quarterly briefing.

"A trend we've seen among consumers who've previously played Pokémon titles on handheld systems is that some are choosing to buy the Nintendo Switch Lite dedicated handheld system," Furukawa said. "We've also confirmed that women account for a high percentage of consumers who are choosing to purchase Nintendo Switch Lite as their first system in the Nintendo Switch family."

With new consoles from Microsoft and Sony on the way this year, Furukawa was also asked about the impact those launches were expected to have on Nintendo's business. He replied that those companies are targeting different consumers, and that the Switch is at a different point in the console cycle than Microsoft and Sony, so Nintendo doesn't expect them to be especially influential on Nintendo's performance.

"The Nintendo Switch business will soon enter its fourth year, and we believe it is just entering the middle of its life cycle. We are looking beyond the next fiscal year to consider how to move forward in the next fiscal year and ones to come."

Furukawa added that it will be key for Nintendo to grow sales of the Switch Lite without undermining the momentum of the original Switch, and that it is "essential to continue our efforts to extend sales of already-released software for a longer period than before."

More stories

Animal Crossing: New Horizons lost save files can only be recovered once

Cloud saves will be limited to Switch Online members, and can only be accessed in case of loss or damage

By Rebekah Valentine

Australian retailers limit Ring Fit Adventure sales as resellers and coronavirus cause stock shortage

Staff reportedly warned new stock will not be available until end of March or early April

By James Batchelor

Latest comments (1)

Adam Krause Artist 20 days ago
Zelda, Odyssey, StarLink, -haven't played since. Need Metroid. Need PC GameStream.
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.