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GameRefinery acquires Reflection.io

UK market data firm adds to new parent's services for mobile developers

GameRefinery has acquired UK-based mobile insights specialist Reflection.io for an undisclosed sum.

Reflection.io provides download and revenue estimates for iOS and Android games across 35 countries. It is already used by notable games firms such as Square Enix, Sega, Wooga, Miniclip and InnoGames.

Meanwhile, Finland-based GameRefinery offers mobile developers tools that analyse the performance of more than 10,000 popular mobile games in order to help them better understand how to monetise and improve their own titles.

The acquisition increases the amount of download and revenue data GameRefinery is able to provide its customers. Reflection.io's tools and services will be integrated into the GameRefinery portal over the coming months. The original platform will remain in place for now.

"Having access to the right data and insights remains essential for any successful mobile game publisher", said GameRefinery co-founder and CEO Markus Råmark.

"Bringing together Reflection.io's data around installs and app revenues with our own rich data on game features and engagement will give publishers something they've not had before; actionable data connecting features to monetisation. This deal is really exciting for our whole team, as it gives us a whole new set of capabilities to build on."

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