Sections

US gamers have spent $27.9bn in 2019 so far

Spending is only up 1% over 2018 year-to-date, with hardware sales down 23%

A new report from the NPD shows US consumers have spent a little under $30 billion on video games products and services since the year began.

The company's Q3 2019 Games Market Dynamics: US report states spending for January 1st to September 30, 2019 reached $27.9 billion, a slight increase of 1% year-on-year.

Spending for Q3 (July 1 to September 30) was reported as $9.18 billion, also up 1% year-on-year.

The NPD reported double-digital percentage growth in spending on mobile, subscription services and digital console content, but this was offset by declines across various other segments -- most notably, hardware.

While the Switch continues to sell well, falling sales from the other platforms means year-to-date spending for the overall video games hardware market fell 23% compared to 2018 to $1.9 billion. Q3 hardware spending fell 22% to $575 million.

There were slight increases in video games content sales, up 3% over 2018 to $24.7 billion. Spending in Q3 was also up 3% to $8.1 billion.

Best performing games of the quarter included Borderlands 3, Candy Crush Saga, Fortnite, Grand Theft Auto V, Madden NFL 20, Minecraft, NBA 2K20 and Pokémon Go.

Related stories

NPD: Call of Duty: Modern Warfare is the best-selling game of 2019 so far

The Switch remains the best-selling console of the year so far in the US

By Marie Dealessandri

NPD Group: 73% of Americans play video games

Survey finds "notable increase" in both engagement and spending among younger audience

By Haydn Taylor

Latest comments

There are no comments on this article yet. Why not be the first to post one?

Sign in to contribute

Need an account? Register now.