2K will donate up to $500,000 to blood cancer research in WWE marketing campaign

Publisher partners with Leukemia & Lymphona Society as survivor Roman Reigns stars on the cover of this year's wrestling game

2K Games has announced a partnership that will see the publisher using the upcoming WWE game to raise both awareness and money for research into blood cancer.

The company is partnering with The Leukemia & Lymphona Society as part of a global marketing campaign for WWE 2K20. Central to this is a tweet from the official WWE Games account, calling for fans to help spread a donation link to the LLS.

In addition to any public donations this may generate, 2K has promised to donate $2 to LLS for every retweet the message gets, with a maximum donation of $500,000 planned.