Ubisoft exec criticises Steam's "unrealistic" business model

"It doesn't reflect where the world is today in terms of game distribution," says VP of partnerships and revenue

Stean's business model is "unrealistic" according to Ubisoft executive Chris Early.

Speaking with The New York Times, the vice president for partnerships and revenue explained Ubisoft's decision to ally with Epic in the unfolding storefront tensions.

Earlier this year, Ubisoft announced it would be releasing the PC version of The Division 2 exclusively on the Epic Games Store, marking the first of many high-profile departures from Steam.

According to Early, it was a simple business decision, because Steam would not budge on its revenue-sharing model.

"It's unrealistic, the current business model that they have," he said. "It doesn't reflect where the world is today in terms of game distribution."

Although the Epic Games Store launched late last year with a focus on indie games, it's since snagged exclusivity deals for multiple blockbusters, like Metro Exodus, Borderlands 3, The Outer Worlds, and Control.

"Stores extract an enormous portion of game industry profits and are ripe for disruption," Epic Games CEO Tim Sweeney told The New York Times.

Related stories

Epic Games files preemptive lawsuit against Dancing Pumpkin Man

Fortnite developer responds to cease and desist letter with a lawsuit

By Haydn Taylor

Epic Games Store implements in-game purchases for third-parties

Developers who use their own payment tools will not share revenue with Epic on in-game transactions

By Rebekah Valentine

Latest comments (3)

Daniel Mesonero Studio Manager, Toadman Interactive3 months ago
They're not really selling the PC version exclusively on EGS. It'll also be available on Uplay, right?
0Sign inorRegisterto rate and reply
Sebastian Zechel Head of International Sales, astragon Entertainment GmbH3 months ago
@Daniel Mesonero: Correct, it's an exclusive deal outside of their own platform.
0Sign inorRegisterto rate and reply
It would help if the first word in your article is spelled correctly!!!
0Sign inorRegisterto rate and reply

Sign in to contribute

Need an account? Register now.