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Blizzard: 'We [are] now working on new mobile titles across all of our IPs'

Developer is working with external partners and internal teams on mobile version of all its properties

Blizzard is working on mobile titles for all of its IPs, according to executive producer Allen Adham.

Speaking at a press conference during BlizzCon (via Reddit), Adham confirmed Diablo Immortal wasn't the only mobile product in the pipeline.

"In terms of Blizzard's approach to mobile gaming, many of us over the last few years have shifted from playing primarily desktop to playing many hours on mobile, and we have many of our best developers now working on new mobile titles across all of our IPs," he said.

"Some of them are with external partners, like Diablo Immortal; many of them are being developed internally only, and we'll have information to share on those in the future.

"I will say also that we have more new products in development today at Blizzard than we've ever had in our history and our future is very bright."

Activision Blizzard share price has been on the decline since the launch of Call of Duty: Black Ops IIII which fell short of its predecessors sales by $50 million; the botched announcement of Diablo Immortal sent share prices tumbling even further.

However, as Rob Fahey wrote for GamesIndustry.biz, Blizzard has began to acknowledge the "mobile reality" of the games industry in 2018. He added that we should expect to see Warcraft, Starcraft, and Overwatch appearing on mobile in some form in the near future.

"If Blizzard wants to retain its status as a premier developer in Asia, big, high-profile mobile editions of its games are non-negotiable, and kicking and screaming from North American core gamers won't change the cold commercial reality of that," he wrote.

"With those changes to the structure of the market gradually filtering through in North America and Europe as well, the path Blizzard has started down looks even more set in stone."

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Latest comments (1)

Klaus Preisinger Freelance Writing 2 years ago
Lost Vikings geolocation game about invading the UK confirmed.

Forget about catering to emerging markets. Acquire users there for sure, but then use geolocation game mechanics to get them to richer countries, earn more money there and hence spend more money on your game from there.
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