Sections

 Get your job in front of the right talentSearch our CV libraryUtilise the global reach of Gamesindustry.biz

NBA superstar Michael Jordan leads $26m investment into aXiomatic Gaming

Jordan invests in parent company of third-most valuable esports organisation, Team Liquid

Basketball superstar Michael Jordan is the latest sporting legend to invest in esports, following in the footsteps of fellow NBA stars Rick Fox, and Shaquille O'Neal.

Jordan is leading an investor round worth $26 million into aXiomtic Gaming, the parent company of professional esports franchise Team Liquid.

“I'm excited to expand my sports equity portfolio through my investment in aXiomatic," said Jordan in a statement. "Esports is a fast-growing, international industry and I'm glad to partner with this great group of investors."

Formed in 2015, aXiomatic Gaming acquired a controlling stake in Team Liquid the following year.

Team Liquid was established in 2000 and is now worth $200 million according to a recent Forbes valuation.

This would make the third-most valuable esports franchise in the world, just behind Cloud9 ($310 million) and Team SoloMid ($250 million).

The aXiomatic leadership team is populated by veterans from the traditional sports world, including the NBA, the National Hockey League, Major League Baseball, and Major League Soccer.

aXiomatic was also part of Walt Disney's 2017 accelerator programme which invested in 11 tech and media companies. Additionally, it has invested in esports coaching platform Gamer Sensei and local tournament organiser, Super League Gaming.

 Get your job in front of the right talentSearch our CV libraryUtilise the global reach of Gamesindustry.biz

More stories

Activision Blizzard delays vote on executive pay amid criticism over Bobby Kotick's compensation

Call of Duty publisher claims "misleading" information on the subject had circulated online

By James Batchelor

Qualcomm interested in Arm stake if Nvidia deals fails

The tech company would be ready to invest alongside a "consortium of companies," CEO-elect Cristiano Amon said

By Marie Dealessandri

Latest comments

Sign in to contribute

Need an account? Register now.