Sections

Rovio grants master toy license to Jazwares

Angry Birds outfit signs multi-year partnership to produce playsets, figures, plush toys and more for multiple projects

Rovio Entertainment today announced that is has signed a multi-year deal with toy maker Jazwares to be the Angry Birds maker's global master toy partner. Described as a "long-term strategic partnership," the deal will see Jazwares produce a range of merchandise including splat balls, figures, playsets, and plush toys for an array of Rovio projects.

jazwaresminecraft

Jazwares' current Minecraft line

"Rovio's new multi-year entertainment and licensing roadmap is our most exciting to date, spearheaded by 2019's The Angry Birds Movie 2," said Rovio senior VP of brand licensing Simo Hämäläinen. "Our collaboration with Jazwares will leverage their extensive expertise with digital brands to deliver new and engagingly interactive experiences that bring the Angry Birds universe together for fans in totally cool ways.''

While the theatrical Angry Birds sequel will no doubt be a major focus of the deal, Rovio has a variety of other potential tie-ins on the way, including "a brand-new long-form animation" set for 2020, live stage shows, and location-based entertainment projects.

As for Jazwares, the company is no stranger to making toys based on gaming properties. Beyond its work on licenses like Peppa Pig and Adventure Time, it has also produced toys based on Mega Man, Sonic the Hedgehog, Minecraft, and Roblox.

Related stories

Profits tumble 57.5% at Rovio, despite rising games revenue

Angry Birds 2 pulls in €29.7 million but developer admits it “did not see the growth we wanted” from other games

By Haydn Taylor

Rovio doubles down on Angry Birds with new content roadmap

Multimedia strategy includes stage shows, location-based events, and long form animated series

By Haydn Taylor

Latest comments

There are no comments on this article yet. Why not be the first to post one?

Sign in to contribute

Need an account? Register now.