Gismart, Appodeal form mobile publishing partnership

Ad monetization platform Appodeal has partnered with mobile app and game developer Gismart to publish a portfolio of casual mobile games.

The companies will work together to publish casual and hyper-casual games and a range of apps from various developers. The pair hope to attract developers with a combination of Appodeal's advertising expertise and Gismart's experience publishing. The pair are currently accepting pitches for new projects to support.

Gismart is best-known for a range of music-based apps, including Piano Crush, Karaoke Face, and various apps that teach users to play instruments such as drums, guitar, paino, ukelele, and others.

"Entertainment and utility apps often attract a much larger audience in comparison with games," said Pavel Golubev, CEO of Appodeal. "At the same time, there are not so many companies in the market that are focused on mobile app publishing in such format. Appodeal and Gismart have a strong expertise in the creation, monetization, analytics and marketing of both apps and games. We are ready to help ambitious teams to take their well-deserved place on the market."