PUBG Mobile's premium Royale Pass has proved a revenue-generating success in the last month. Since it was implemented, the game's overall revenue has tripled and average daily spend is up by a similar amount.
Sensor Tower estimates indicate that PUBG Mobile's total revenue is up to $30 million, $22 million of which was generated post-Royale Pass. Average amount spent per day is also way up, at about $650,000. That's nearly triple what players spent prior to June 19 (about $220,000 per day), when the Royale Pass launched.
PUBG Mobile hasn't had a day since the Royale Pass launched when it made less than $450,000 per day; prior to Royale Pass, it didn't have a day where it made more than $343,000. At its highest point on June 21, the game generated $1.1 million in a single day.