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The blood, sweat and tears behind Cyberpunk 2077

CEO Marcin Iwiński on the effort CD Projekt Red is putting into meeting expectations for its ambitious sci-fi RPG

There are few higher pedestals to be placed on at E3 than the 'and one more thing' moment closing out a first-party press conference - but that's the height CD Projekt Red achieved with Cyberpunk 2077.

Hacking their way into Xbox's showcase, the acclaimed Polish developer shared the trailer for its upcoming sci-fi RPG. While there was no direct gameplay shown, the footage was from in-engine visuals and gave a glimpse into the vast, neon-lit dystopian metropolis players are eager to explore themselves.

Later in the week, we meet with CEO Marcin Iwiński and he is still visibly relieved to be able to talk about his team's next project.

"A lot of blood, sweat and tears has gone into this game," he tells us. "It's a very important moment for us because we're finally able to proudly show the world what we've been working on. We've obviously been very secretive about it."

Secretive is an understatement. Cyberpunk 2077 was originally announced five years ago with a CGI teaser trailer that CD Projekt Red hoped might rack up one million views in its first week - in fact, Iwiński claims it reached 12 million.

The impact of this trailer was remarkable. Despite giving no indication as to how the game might play, fans have been desperate for more information ever since. Cyberpunk 2077 became a term that could drive traffic for games sites, no matter how bare-bones an article might be, and the excitement triggered by a single-word tweet was bizzare to observe.