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YouTube "tightening and enforcing" policies toward content creators

“We realise we have a serious social responsibility to get these emerging policy issues right," says CEO

YouTube CEO Susan Wojcicki has announced plans to increase the number of staff responsible for managing content on the video platform to 10,000 in 2018.

In a blog post, Wojcicki highlighted the need to improve enforcement of the YouTube's policies. Her comments follow a recent spate of controversy and long standing concerns from the community.

"Some of our policies are no-brainers, like preventing people from impersonating other channels or using misleading thumbnails," she said. "But others are far more nuanced and unique to YouTube."

Speaking in vague but deliberate terms, Wojcicki alluded to the direction she will be taking YouTube in the coming year, particularly in regards to content creators who defy the platforms upload policies.

"We're also currently developing policies that would lead to consequences if a creator does something egregious that causes significant harm to our community as a whole," she said.

"While these instances are rare, they can damage the reputation and revenue of your fellow creators, so we want to make sure we have policies in place that allow us to respond appropriately."

One of the more notable recent controversy came after gaming YouTube celebrity Felix "PewDiePie" Kjellberg ignited controversy last year when he uploaded a number of videos featuring racist and anti-semitic content.

The incident was followed by a mass exodus of major advertisers from YouTube and, as one of the most popular children's entertainers in the modern era, critics were quick to call for stricter regulations on the platform.

"We realise we have a serious social responsibility to get these emerging policy issues right, so we seek advice from dozens of expert advisors and third-parties," said Wojcicki.

"For example, on issues of hate speech we work with the Anti-Defamation League in the U.S. and on issues of self-harm, we work with the National Suicide Prevention Lifeline. These third-parties have been essential in helping us refine our policies and we will continue to work with them throughout 2018."

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Latest comments (4)

Jeff Kleist Writer, Marketing, Licensing 20 days ago
I’d say the biggest thing hurting them is the. mass demonetization of such offensive content as engineering and science videos, along with I’m sure many other threats to society if these people can’t get paid they can’t make videos.
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Klaus Preisinger Freelance Writing 18 days ago
Monetization via Patreon and in video ad segments has progressed to the point where the monetization provided by YouTube is neither required nor desired by many channels.

With the recent changes YouTube has removed itself as an attractive host for viral one hit wonders on top of it.

Channels going for Live Stream subscriptions are on Twitch to begin with. YouTube has little to compete here.

$10 for YouTube Red is a joke compared to competing services and video quality on rentals is harldy the type of 4k HDR you get elsewhere.

So YouTube is now for professional channels too small sell their own ads and semi-professional / amateur channels too small to finance via Patreon.
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Jeff Kleist Writer, Marketing, Licensing 17 days ago
I seriously doubt that it isn’t “desired”

You’ll find that most things not video games’s audiences aren’t on twitch. Nor are they likely to be. If they branch out it’s to Instagram if anywhere.

It still doesn’t change the fact that they are demonetizing engineering and science videos that are 100% adhering to their guidelines with a very large margin of error. These are channels with half a million subscribers.

People paying for red are eliminating commercials, very few have interest in the originals. You have to remember there are piles kids who do nothing but watch YouTube that’s it.

All they’ve done is design faulty algorithms that demonetize everything, ehich they have no incentive to change since it saves them money, and they gift it back on appeal if your channel is big enough. Strangely they failed to catch Logan Paul.....
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Jeff Kleist Writer, Marketing, Licensing 17 days ago
Here’s one just today https://twitter.com/eevblog/status/960809739130101760?ref_src=twcamp%5Eshare%7Ctwsrc%5Em5%7Ctwgr%5Eemail%7Ctwcon%5E7046%7Ctwterm%5E2

“Unreleased video about multimeters with the title "00012", no description, and no keywords gets demonetised.”

The mans videos are squeaky clean, they’re electrical engineering videos. Tear downs of tech and explanations how they work. He has half a million subscribers.
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