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Nintendo scrapping Miitomo after two years

Platform holder's first mobile game to shut down in May, digital currency no longer on sale

The title that launched Nintendo's push into the mobile market will be closed in just a few months.

Miitomo is a social title that enables users to customise their Mii avatar with different outfits, as well as ask and answers questions among friends to learn more about each other.

CNET reports that Nintendo has already stopped sales of its digital Miitomo Coins, and announced the servers supporting the game will be shut down on May 9th - a little over two years after its launch. Until then, login bonuses have been boosted for anyone still using Miitomo.

The title's launch in 2016 surprised many in the industry, who expected Nintendo's long awaited entry into mobile to be more of a traditional game.

Nonetheless, the app enjoyed a reasonably successful launch with over one million registrations in its opening weekend, and our own Rob Fahey deemed it a strong sign of Nintendo's commitment to mobile.

It's also worth noting that while it may not have been a significant revenue driver, Miitomo did help drive registrations for the My Nintendo loyalty program - something the company is still using to offer rewards to Switch customers.

Miitomo was the first title released under a five-game partnership between Nintendo and DeNA that has been at the heart of the firm's mobile push. The two companies have since released Super Mario Run, Fire Emblem Heroes and most recently Animal Crossing: Pocket Camp. The fifth title is expected to be based on The Legend of Zelda.

While title like Super Mario Run may not have met Nintendo's expectations yet, the platform holder hasn't slowed its plans for mobile. Just last month, it was reported the firm is in talks with more potential partners, including Gungho and Tencent.

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James Batchelor avatar
James Batchelor: James is Editor-in-Chief at GamesIndustry.biz, and has been a B2B journalist since 2006. He is author of The Best Non-Violent Video Games
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