Nintendo's share have risen more 4.2% and hit an almost ten-year high following the reveal of its Labo concept.
Nintendo Labo is a toys-to-life style Switch project, which combines the Switch hardware with DIY cardboard models to create new gameplay experience. The concept is targeted at younger gamers, although judging by the online reaction, is going to appeal quite broadly.
We're not entirely convinced by its commercial potential (although it does look great), but Nintendo shareholders clearly are. At the time of writing, Nintendo's share price is the highest it has been since 2008 on the Tokyo Stock Exchange. It currently sits at Ą48,320, which is the highest since September 2008, during the initial comedown of the Wii and DS.
In fact, over the last 12 months - which includes the initial reveal of Switch - Nintendo's share price has risen by more than 100%.
Labo was showcased via a short video on Wednesday night as Nintendo's big launch for the first half of 2018. It headlines a packed line-up of first-party Switch games for the next six months, include more gamer-friendly products such as Bayonetta 1 + 2, Kirby Star Allies, Donkey Kong Country: Tropical Freeze, Hyrule Warriors and Mario Tennis Aces.
Other Switch games that are expected to arrive includes a new Yoshi title and a Pokémon game.