Mobile developer Funplus Interactive has removed a promoted post on Twitter for its game King of Avalon: Dragon Warfare, after it was deemed misleading by the UK Advertising Standards Agency.
The post appeared on September 5, 2017 and featured the text, "My friends wouldn't stop recommending this game to me. Eventually I gave in and now I can't stop..." Below was a link to play the game King of Avalon: Dragon Warfare alongside an image to a different game.
"The ASA considered that consumers would understand from the ad that the image featured was from the advertised game, King of Avalon: Dragon Warfare," said the ASA in its ruling.
"We understood, however, that the image was actually from the game, Mount and Blade 2: Bannerlord. We therefore concluded that the ad was misleading."
According to the ASA, the ad breached CAP Code Edition 12 rule 3.1, which states that marketing and advertising "must not materially mislead or be likely to do so."
As a result, the ASA ruled that the ad must not appear in its "current form" and told Funplus Interactive to ensure that the used imagery that "reflected the actual gameplay in their advertising."