PlayerUnknown's Battlegrounds has now passed three million concurrent users on Steam, less than ten days after it left Early Access.
Brendan Greene, creative director at Bluehole, celebrated reaching the "amazing milestone" on Twitter, when PUBG set a new record of 3.1 million concurrent Steam players - more than four times the amount of people playing the next most popular game, Dota 2.
Bluehole's breakout hit launched on the Xbox Game Preview Program on December 12, selling a further one million units in just two days.
When PUBG left Early Access after nine months, Bluehole confirmed that the game had 30 million players across both PC and Xbox.
We selected Bluehole's Brendan Greene as one of our People of the Year for 2017. You can read the article here.