GAME partners with Three for in-store smartphone push

The mobile phone network to appear within 15 GAME stores

GAME has teamed up with Three to boost its mobile phone business.

The UK retailer has been stocking mobile phones and tablets as part of its second-hand GameTronics range for several years, and it's been amongst GAME's fastest growing retail segments.

Now it has teamed up with Three to offer handsets, SIM cards, pay-as-you-go top-ups and MiFi devices in 15 of its stores, which can all be found in the London area. The move has been described as a trial.

"In line with our strategy to optimise our store estate, we are utilising GAME's unrivalled market position in the video game retail industry to further benefit the lifestyles of our customers," said David Howard, retail and property director at GAME. "That includes stocking what's most important to gamers; from games and merchandise to top-end mobile phones and sim cards."

In recent months, GAME has also partnered with newsagent WH Smith and electronics retailer Maplins, which has seen GAME concessions appear within some of those retailers' stores.

Related stories

What can games developers learn from a social casino firm?

KamaGames CEO Andrey Kuznetsov offers advice on how to increase revenues and keep your players hungry for more

By James Batchelor

Google doubles down on mobile games with new store Google Play Instant

New store aimed at improving discoverability lets users play games without downloading them first

By Haydn Taylor

Latest comments

Sign in to contribute

Need an account? Register now.